Navigating the World of AI Tools
The integration of artificial intelligence (AI) into marketing has become commonplace. It’s rare to encounter companies, regardless of their size, that don’t leverage AI marketing tools to enhance their brand or business promotion efforts.
Whether you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, incorporating AI-powered marketing tools into your business strategy is essential. These tools enable you to develop and execute highly effective marketing strategies, accelerating your progress towards achieving your objectives. Furthermore, when AI tools are coupled with SEO tools, they have the potential to make your content exceptionally impactful. This report discusses the most common, as well as the top rated AI Tools used in content marketing for 2023.
Understanding AI in 2023
Artificial Intelligence (AI) is currently in the spotlight, with applications like ChatGPT demonstrating its growing power and capabilities. The rise of these innovative “generative” AI tools in recent months has made it evident that AI is no longer confined to academic research or tech giants, but is accessible to businesses and individuals for transforming their work and everyday tasks.
AI is more than just a passing trend; it has evolved into a technology that anyone can harness to revolutionize their business. So, which AI tools should you acquaint yourself with to understand its current capabilities? We’ve selected some key ones to illustrate how you can begin using them today.
To begin, let’s explore what AI entails. If, like many, you’ve recently encountered AI through viral applications, you might be curious about its connection to the traditional concept of “artificial intelligence.” Most people’s initial encounter with AI likely happened in the realm of science fiction, where intelligent robots have captured our imagination for over a century, appearing as both friendly and not-so-friendly characters.
In the real world, when we talk about AI today, we’re primarily referring to a technology known as “machine learning.” Unlike the all-encompassing portrayal of artificial intelligence in movies, machine learning focuses on software algorithms that have the capacity to learn and improve over time, particularly when exposed to more data. This machine learning technology underpins a host of groundbreaking tools that have transformed our lives, from using Google to search for information online, shopping on Amazon and E-Marketplaces, watching movies on Netflix, to booking rides with Uber. Furthermore, the latest generation of AI applications allows us to apply this technology to an extensive range of tasks, making it a versatile tool for numerous purposes.
Common AI Applications
When it comes to AI software, writing assistant AI tools stand out as indispensable for writers, marketers, and designers. These tools are versatile and are designed to assist in creating engaging and informative content. Whether you need help drafting campaign emails or just some creative inspiration, these AI copywriting tools function like your own personal ghostwriter.
ClickUp is a robust productivity software that centralizes your work across various apps, making it a go-to hub for teams looking to streamline their work. ClickUp AI, their latest addition, takes this to the next level. ClickUp AI is a role-based AI solution with research-backed prompts to enhance your productivity. It seamlessly integrates into the platform, especially within ClickUp Docs, where you can select your role and use case for AI-driven assistance.
Features include over 100 role-based AI-powered prompts, reprompting functionality, translation capabilities in 12 languages, thread summaries, and customizable project views. ClickUp offers webinars, support, and Help Docs to help you get started. Pricing: Free trial, $5 per member per month for AI, and various other pricing plans.
GrammarlyGo, a product by Grammarly, is an AI-powered content creation tool designed for brainstorming, drafting, and revamping content. What sets it apart is the built-in suggestion feature, allowing you to fine-tune your work interactively.
Features include quick content generation, tone specification, and a plagiarism detector. It’s compatible with popular platforms like Microsoft Word and Google Docs. Limitations include support for English only and a limit on prompts based on your pricing plan. Pricing: Free, Premium for $12 per month, and Business for $15 per member per month.
Copy.ai is an AI-assisted writing tool known for its ability to produce creative and unique content for various purposes. Its machine-learning technology ensures error-free content generation, and it’s straightforward to use. The tool can provide AI-generated suggestions when you’re facing writer’s block. It sometimes fluctuates between GPT-3 and GPT-4. Pricing: Free with limits, Pro for $49 per month (limited to 1 user), and custom pricing for Enterprise.
Wordtune offers a simple and user-friendly AI writing assistant, ideal for those who want to save time without the complexity. Integration with common work tools and a synonyms feature for word variation make it user-friendly. You can even repurpose video content into written blogs using the YouTube summarization feature. However, it lacks advanced features and may occasionally change the meaning of the original text. Pricing: Free with daily limitations, Premium for $9.99 per month (unlimited content for one user), and custom pricing for teams.
Writesonic targets marketers with its focus on producing content optimized for search, utilizing OpenAI’s GPT-4 model. Advanced features include integrations with Twitter and LinkedIn, voice commands, and plagiarism detection. Limitations include a free trial limited to one user and credit-based content creation. Pricing: Free trial (first 10,000 words), Pro starting at $12.67 per month, and custom pricing for Enterprise.
These AI tools cater to different needs and preferences, so explore them to find the one that best suits your content creation requirements.
ChatGPT vs. Jasper AI: AI Titans
- ChatGPT – ChatGPT is a natural language processing tool developed by OpenAI, offering the capability to generate human-like text through an AI chatbot. It’s a versatile tool, suitable for answering simple questions, generating code, and content creation. An exciting aspect is that ChatGPT is currently free for research purposes, providing an excellent opportunity to explore its potential for enhancing your writing.
- Jasper Chat – Jasper.ai, a personal favorite in the world of AI copywriting, introduces Jasper Chat. This feature brings a conversational aspect to AI interactions, making it a breeze to interact with Jasper AI without the need for specific prompts or commands. Unlike the original Jasper boss mode, which can be somewhat challenging, Jasper Chat creates a more natural conversation with your AI assistant. This enhancement improves accessibility and user-friendliness, making it an excellent choice for those who might find working with generative artificial intelligence intimidating.
ChatGPT vs. Jasper Chat: Underlying Technology
Both ChatGPT and Jasper Chat employ the substantial language model GPT 3.5, which was trained using Reinforcement Learning from Human Feedback (RLHF). ChatGPT is a powerful generative AI tool primarily suited for research and experimentation.
On the contrary, Jasper Chat is meticulously crafted for business use cases, including marketing, sales, and social media posts. Jasper AI integrates a combination of models, including OpenAI, Neo X, T5, and Bloom, to generate content tailored to specific industries and use cases. This ensures that the content generated aligns perfectly with business objectives.
Distinct Approaches to Natural Language Processing in Content Creation
The key distinction between ChatGPT and Jasper Chat lies in their approach to AI-driven content generation. ChatGPT excels at generating human-like language patterns but remains more generic in nature. It may occasionally fall victim to repetition and plagiarism due to its limited knowledge.
ChatGPT primarily serves as a brainstorming tool for content creators. While you can certainly generate blog posts quickly with ChatGPT, it doesn’t offer the same level of seamless workflow integration. Content creation using ChatGPT typically involves creating each section of a blog post separately and then piecing them together.
Conversely, Jasper Chat takes generic language and refines responses to cater to specific use cases and industries, mimicking a human learning process. It’s akin to the difference between learning how to write as a child and subsequently specializing that writing for specific tasks and audiences.
Jasper AI offers a comprehensive package, complete with built-in workflows, pre-trained templates, and collaboration features. This results in a streamlined and efficient content creation process.
If you’re keen on a faster content creation process and a smoother workflow, Jasper AI is the answer. However, if you’re seeking a creative muse and a powerful conversational AI content generator, ChatGPT fits the bill.
User Experience: A Tale of Two Interfaces
When it comes to user experience, ChatGPT and Jasper AI offer entirely different interfaces and experiences. ChatGPT provides a straightforward and user-friendly chatbot interface, making it easy for users to engage in conversations. On the other hand, Jasper AI takes the user experience to the next level by offering not only Jasper Chat, which provides a similar chatbot-style experience as ChatGPT, but also a full-fledged editor equipped with advanced features and collaboration capabilities.
With Jasper AI, users can work together on the same document, store their documents in various projects for organized and easy access, and quickly locate content using the platform’s powerful search capabilities. Furthermore, Jasper AI offers integrations with a range of SEO tools and plagiarism checkers, effectively serving as an all-in-one solution for content creation. If you’re looking to elevate your content creation to the next level, Jasper AI’s Business plan offers additional features such as training AI to mimic your brand voice, Chrome extension access for utilizing AI across the web, and access to Jasper’s API.
Availability: Stability Matters
The availability of AI tools can be a crucial factor in your decision-making process. Jasper AI has ensured stability and reliability by offering a paid service and gradually scaling as the number of users has increased. This approach has effectively prevented interruptions or access issues for its users. With Jasper AI, you can have confidence that the tool will be available when you need it, without any frustrating interruptions or delays.
In contrast, ChatGPT initially offered free public access, resulting in a surge of users. Unfortunately, this surge led to server overloads during peak hours, causing difficulties for users attempting to access the tool. To manage the overwhelming demand, ChatGPT eventually introduced a paid plan. However, even paid users reported experiencing outages during high-traffic periods.
Choosing the Right Tool
The choice between ChatGPT and Jasper Chat hinges on your objectives and requirements for content creation through artificial intelligence. If you’re a researcher or someone inclined towards experimentation, ChatGPT serves your purposes well.
However, if you’re a content creator or a B2B marketer searching for a tool that can elevate your content’s effectiveness and tailor it to specific needs, Jasper Chat is the superior choice. Jasper even offers a generous free trial, granting you five days and 10,000 bonus words to experience its benefits firsthand.
Should you decide to upgrade to a paid subscription, where you can access features like Jasper Art, including the AI image generator DALL-E 2, the content generated on Jasper Chat won’t consume your credits for the Boss Mode Plan, Business, and Unlimited plans. Furthermore, Jasper seamlessly integrates with a Surfer SEO account, providing access to SEO tools that enhance content creation, helping your content rank higher on Google.
How to Use AI for SEO
Search engines heavily depend on artificial intelligence and machine learning to deliver responses to natural language queries regularly, whether on desktop, mobile devices, or voice search. In reality, AI models developed by companies like Google largely dictate how your content ranks and its audience. Whenever we discuss adjustments to the algorithms governing search, we’re essentially talking about modifications to a search engine’s AI.
For years, people have engaged in a game with rules defined by machines. Our goal has been to decipher the signals that search engines value, such as comprehensive content, topic clusters, and keyword phrases, and then endeavor to meet those criteria for favorable content and website rankings. Undoubtedly, numerous skilled SEO professionals excel at this game, creating substantial value for their organizations. Nevertheless, there are numerous aspects in which machines can outperform humans in this game.
In fact, artificial intelligence is currently being employed to enhance the SEO efforts of individual companies, offering speed and precision in analyzing data patterns, scalable operations, and real-time performance.
Leveraging an AI content tool can enhance your website’s SEO traffic by furnishing you with high-quality, tailored content. These tools utilize natural language processing (NLP) and machine learning algorithms to scrutinize user search intent and generate personalized content with a higher likelihood of achieving superior positions in search engine results.
AI also has the capability to identify the most relevant keywords for the content’s subject matter and suggest optimization strategies for both existing and new content, ultimately leading to better rankings. Furthermore, AI content tools streamline the content creation process, automating tasks that typically demand extensive manual optimization. This automation, in turn, enables you to allocate less time to individually fine-tuning each piece of content and allocate more time to other SEO or marketing tasks, such as link building and analytics monitoring.
The Role of AI in E‑Marketplaces
AI tools and AI for SEO tools play a pivotal role in enhancing the performance of content. But what about E-Marketplaces? Well, they can significantly improve product visibility and searchability, making it easier for customers to find products and services amidst the vast array of offerings on these platforms. AI-driven personalization helps tailor product recommendations to individual user preferences, increasing the chances of conversion and customer satisfaction. These tools can efficiently manage and analyze large volumes of data, providing valuable insights into consumer behavior, market trends, and competition, which can inform strategic decisions. Additionally, AI tools can automate many aspects of e-marketplace management, from content optimization to pricing strategies, saving time and resources for e-commerce businesses.
The widespread use of AI in marketing is no longer a trend but an essential strategy for businesses and E-Marketplaces. AI marketing tools are instrumental for various professionals, including bloggers, e-commerce entrepreneurs, and affiliate marketers, enabling them to create highly effective campaigns that expedite goal achievement. The integration of AI with SEO tools can produce exceptionally impactful content.
AI is not a distant concept but a practical and accessible tool that’s revolutionizing marketing. It continues to evolve, offering new possibilities and innovations. The choice of AI tools should align with specific needs and objectives, with considerations for stability and availability. Embracing AI tools is the key to staying competitive and innovative in the digital landscape.