Skip to main content

How to Start a Dropshipping Business in 2024

Starting a dropshipping business is a great way to step into entrepreneurship. You can sell directly to customers, set your prices, and build your brand. The best part? No need to pay for inventory until a customer buys. With dedication, hard work, and the potential to create a successful brand, it’s an opportunity worth exploring.

If you’re unsure about diving into online business, consider this: Last year, around 218.8 million US consumers shopped online, and ecommerce sales are projected to make up 20.8% of global retail sales. With these stats, launching an online store seems like an increasingly rewarding option.

This report will guide you through the essentials of starting a dropshipping business, covering everything from understanding the concept to finding the right suppliers and more.

What Is a Dropshipping Business Model?

Drop-shipping is when someone sells products on their website without keeping them in stock. Instead, when they receive an order, they pass it on to another company to directly ship the goods to the buyer. As middlemen, they may charge more and keep the profits from the higher sale price.

How Does a Dropshipping Store Work?

  1. A company makes an agreement with a wholesaler, manufacturer, or retailer to supply the advertised goods.
  2. A customer places an order online.
  3. The company receives the order and sends a confirmation to the customer.
  4. The company then forwards the order to the wholesaler, manufacturer, or retailer.
  5. The other company ships the order, and the customer receives the product.

Dropshipping Cautionary Notes

For Buyers

  • Research products before purchasing.
  • Compare prices from different sellers.
  • Verify the product’s origin and true price with online image searches.
  • Be cautious of social media ads, especially on Facebook and Instagram.

For Sellers

  • Avoid getting into drop-shipping for quick riches.
  • Be wary of expensive seminars promising success; some may be scams.
  • Understand that few drop-shippers make significant profits.
  • You lack control over the supply chain, depending on suppliers for quality, authenticity, and delivery.
  • Some suppliers may engage in illegal practices, putting you at risk.

While drop-shipping is not illegal, both buyers and sellers should exercise caution and conduct thorough research.

Advantages to start a Dropshipping business

Setting up an online business usually requires a significant upfront investment in inventory. However, with dropshipping, startup costs are notably smaller. This eliminates the risk of tying up funds in unsold stock, making it a more accessible option for those with limited capital. Additionally, the ability to start advertising products almost immediately allows for quicker entry into the market. Dropshipping enables businesses to offer a wider range of products without the hassle of managing various colors and sizes, as the supplier takes care of logistics.

One of the significant benefits of dropshipping is the opportunity to test new products without a substantial financial commitment. This is particularly valuable for businesses looking to expand their product range. Moreover, the time saved in organizing and preparing stock for delivery can be redirected towards growing the business in other areas, thanks to the outsourcing of shipping tasks to a third party.

Disadvantages of the Dropshipping model

While dropshipping offers advantages, it comes with its set of challenges. Dealing with multiple wholesalers can introduce complexity into order processing, each having different requirements for billing, shipping, and processing. This complexity can result in longer shipping times as businesses depend on suppliers to swiftly process orders.

The lack of hands-on experience with the products poses challenges in providing detailed information to customers. Queries may lead to delays as information needs to be obtained from the supplier. Stock availability issues can arise if the wrong supplier is chosen, potentially causing frustration for customers. To mitigate this, an automated system updating stock availability regularly is preferable.

Customer service can be a challenge as dropshipping removes a significant portion of the customer experience from the business’s control. Resolving complaints or inquiries may take longer, as information must pass through a third-party supplier. Intense competition is another aspect to consider, with slim profit margins due to fulfillment service charges.

5 Steps to Start Dropshipping

How to Find and Choose Profitable Products for Dropshipping

Success in dropshipping hinges on selecting the right products, and focusing on a specific niche can be more effective than a broad approach. Your niche not only defines your products but also targets your customer base. Here are some straightforward strategies to discover a lucrative niche.

Conduct Market Research – Use free tools like Google Trends or Amazon Best Sellers to identify popular and trending products. Explore platforms like TikTok for insights from trending videos and hashtags, especially if you plan to dropship on TikTok.

Check the Competition – Research competitors to understand what they sell, how they market products, and their pricing strategy. Look for product gaps that present opportunities to gain traction in your chosen niche.

Consider Seasonality – Recognize the seasonality of products and plan accordingly for timing. For instance, sunglasses may be popular in summer, while chunky knit scarves could be in demand during fall. If dealing with seasonal products, consider featuring items with year-round appeal to maintain consistent sales.

Before fully committing, consider a trial run with a few products in your chosen niche to assess profitability. Testing the waters can provide valuable insights before making a full investment.

Setting Up Your Online Store for Dropshipping to Start Selling

To start your online dropshipping venture, you must establish a digital storefront, and this involves three key steps.

Choose an Ecommerce Platform – Platforms like Shopify, WooCommerce, and Magento are popular choices. Consider factors such as setup time, cost, features, ease of use, scalability, customization options, marketing tools, supplier integrations, customer support, and pricing when selecting a platform.

Design a User-Friendly Website – Look at competitors’ sites for inspiration on user preferences. Prioritize a simple and navigable layout to enhance the purchasing experience.

Set Pricing, Payment, and Shipping Options – Determine your pricing strategy, considering profit margins and competitor pricing. Choose accepted payment methods based on your platform’s capabilities (e.g., credit cards, gift cards). Factor in shipping costs when setting prices; options include free shipping or charging a flat rate.

When designing your site, observe competitors to understand customer preferences in layout and design. A user-friendly website is crucial for seamless transactions. Once the site is set up, add product listings, decide on pricing, and establish payment methods. Consider profit margins while ensuring competitive pricing to attract customers.

For payment methods, explore the options provided by your chosen platform. For instance, Shopify supports credit cards, gift cards, Tap to Pay on iPhone, Shop Pay, and cash, along with the flexibility to enable full or partial payments.

When setting prices, weigh the benefits of offering free shipping to attract more customers against potential profit reductions. Alternatively, consider charging a flat rate for shipping if you prefer not to absorb shipping costs entirely. Finding the right balance ensures a successful start to your dropshipping business.

Inventory and Order Management Simplified

Effective dropshipping inventory management involves keeping tabs on where your inventory is stored, its quantity, and what your supplier has on hand. You can use tools like spreadsheets or inventory management apps to track these details.

Monitoring inventory is crucial to avoid selling items that are out of stock. Similarly, overseeing orders ensures timely shipping and that customers receive what they’ve purchased. Key metrics to track for each item include product title, description, SKU/UPC code, quantity available, and wholesale cost.

It’s beneficial to align your tracking system with your supplier’s data. Knowing how frequently they update information helps you keep product details accurate. Establishing inventory minimums with your suppliers prevents unexpected stockouts. Tracking order dates, fulfillment, and shipping dates helps maintain a smooth process.

While aiming for customer satisfaction, having a clear returns policy is essential. Align it with your suppliers’ policies, outlining the steps customers need to take for returns or exchanges. In certain situations, allowing customers to keep the item might be a practical solution, especially if returns prove difficult or costly.

Marketing Your Dropshipping Business Made Simple

To succeed in dropshipping, customers are essential, but they won’t come automatically. You need a plan to effectively market your store and products.

Utilize social media to build your brand and increase visibility. Identify the platforms where your potential customers spend the most time, based on your understanding of your niche. Platforms like TikTok, Instagram, X (formerly Twitter), and YouTube can be effective.

When creating marketing content, consider SEO (search engine optimization) to enhance visibility in searches. This involves using relevant keywords related to your niche. Conduct product research on social media platforms to identify suitable keywords. Researching hashtags and using keyword tools can help find keywords with high search volume and low competition.

Ensuring Happy Customers

Customer service is vital for any business. Happy customers often become loyal, returning buyers. The below steps help foster loyalty.

  1. Listen and Respond – Pay attention to complaints and feedback, offering solutions. Keep response times short and answer questions thoroughly.
  2. Set Clear Policies – Establish transparent store policies and expectations.
  3. Be Polite and Professional – Maintain politeness and professionalism consistently.
  4. Provide Contact Information – Ensure your business contact information is easily accessible.
  5. FAQ Section – Consider adding an FAQ section on your website to address common queries.
  6. Handle Negative Feedback – Respond promptly to negative feedback, working towards a resolution. Ask for suggestions to improve and enhance the customer experience.

While striving for customer satisfaction, be aware that some customers may be challenging to please. Stay professional, proactive, and responsive, even in difficult situations, to maintain a positive image for your business.

Top 5 Options to Choose a Dropshipping Supplier


AliExpress stands as a global wholesale and dropshipping platform linking ecommerce businesses with providers and products. Most sellers on AliExpress are based in China, offering a diverse range of over 100 million products, from fashion and electronics to furniture and even cars. It’s accessible worldwide at no cost. Shipping to 220 countries, standard delivery takes 15 to 45 business days, while premium shipping promises arrival in seven to 15 business days. AliExpress suits both beginners and experienced dropshippers for product discovery, market research, vendor connections, and wholesale orders.


Alibaba operates as a B2B marketplace connecting buyers and sellers, primarily catering to wholesalers. It facilitates transactions directly with manufacturers, offering bulk items for dropshipping stores. With over 2.8 million suppliers and 5,900 categories, Alibaba’s extensive options allow for private label manufacturing. Delivery times can vary up to six weeks, and shipping methods, such as freight or air, can be chosen based on cost considerations. Ideal for advanced dropshippers seeking bulk goods at the distribution level.


SaleHoo’s supplier directory features 8,000+ wholesalers specializing in dropshipping, with a focus on eBay and Amazon merchants. Priced at $27 per month, SaleHoo provides value with a 60-day money-back guarantee. The Premium option at $97 per month offers additional features like multiple accounts, stores, and one-click AliExpress integration. Catering to the US, UK, Australia, and New Zealand markets, SaleHoo sources from AliExpress, enabling easy import to Shopify stores. Suited for those comfortable with annual memberships or temporary directory and research tool usage.

Worldwide Brands

Established in 1999, Worldwide Brands, a well-known supplier directory, stands as one of the oldest in the market. It meticulously includes only suppliers meeting stringent guidelines, ensuring legitimacy and quality. This vendor dropshipping directory serves retailers globally, offering access to a vast array of over 16 million certified wholesale products, spanning niches like pet supplies, jewelry, electronics, home décor, and apparel. Shipping details depend on the specific dropshipping wholesale supplier found through the platform. Worldwide Brands is recommended for those seeking lifetime access to a reputable wholesale supplier directory, comfortable with a larger one-time payment.


Doba differentiates itself by integrating with suppliers, providing a centralized interface for placing orders across multiple warehouses. With 165 suppliers, it offers a Push-to-Marketplace tool for automated eBay listings. The convenience of Doba’s centralized system comes at an affordable price, starting at $24.99 per month for the Start-up plan. Upgrades to Business ($49.99 per month) or Enterprise ($299.99 per month) plans are available. Global shipping is facilitated, with rates determined by individual dropshipping wholesalers and the prices set. Doba is recommended for those valuing convenience and dealing with a limited number of key suppliers in their niche.

Legal Must-Dos for Your Business Structure

Running a dropshipping business demands careful attention to legalities. Here are five essential steps to legitimize your venture, but always consult a legal professional.

  1. Thorough Supplier Assessment – Ensure the reliability of suppliers, as your business relies on their services. Steer clear of legal complications by choosing reputable suppliers with transparent practices.
  2. Contracts for All Involved – Secure contracts with suppliers, contractors, freelancers, employees, and platforms. Draft foolproof contracts to shield your business from potential legal disputes.
  3. Obtain a Business License – While not obligatory, acquiring a business license brings multiple advantages such as streamlines tax procedures, establishes credibility when dealing with high-quality suppliers, reduces legal liability, and safeguarding personal assets.
  4. Transparent Customer Disclosures – Clearly communicate essential information to customers, covering things like refund policies, product safety disclaimers, terms and conditions, and privacy policies for safeguarding customer information.
  5. Adherence to Email Marketing Laws – Follow laws like the CAN-SPAM Act for email communications. Uphold customer relationships, adhere to unsubscribe requests, and meet other legal requirements to steer clear of potential fines.

By taking these legal precautions, your dropshipping business not only operates securely but also fosters trust with both customers and partners.


In short, venturing into dropshipping presents an exciting opportunity to explore entrepreneurship with lower upfront costs. Remember, success requires dedication, thorough research, and a focus on customer satisfaction. While the path may have its challenges, the ability to test products, reach a global market, and adapt quickly to trends is invaluable. Best of luck in creating a thriving and resilient online venture!