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2023/2024 E‑commerce Calendar: key dates for e‑marketplace vendors

Key dates for e‑marketplace vendors

Navigating the evolving industry of E-Marketplace requires a keen understanding of key trading periods and consumer behaviors, especially during pivotal months like November and December. Key dates hold paramount significance as they unlock opportunities for revenue maximization and offer a competitive advantage to businesses. These strategic periods align with heightened consumer demand and present ideal moments for businesses to thrive.

In this exploration we investigate the strategies and market dynamics of three major players: Amazon, Zalando, and ABOUT YOU. These E-Marketplace giants have left an indelible mark on the industry, each with its unique geographic landscape and approaches to capturing consumer attention and online sales during the holiday season. Understanding their trading periods, examining their strengths and challenges, and uncovering the comparative trends that define their positions is invaluable in the competitive world of online retail.


Geographic Landscape and Key Trading Periods

Amazon’s geographic footprint extends across multiple countries, each with its own unique dynamics and key trading periods, particularly during the pivotal months of November and December. Below is an overview of Amazon’s presence and key dates in these regions.

1. USA

  • Black Friday (the day after Thanksgiving, usually in late November)
  • Cyber Monday (the following Monday)
  • The entire month of December leading up to Christmas, with a peak in sales around December 24th
  • Post-Christmas sales and clearance events through the end of December

2. UK

  • Black Friday (late November)
  • Cyber Monday (late November)
  • The build-up to Christmas, with high retail sales volumes in December
  • Boxing Day and the weeks following Christmas for further sales opportunities

3. Europe

  • Amazon serves various European countries, and these regions largely follow the UK and US trends for key trading periods in November and December

4. Saudi Arabia

  • Black Friday (late November)
  • The lead-up to Christmas
  • New Year’s Eve and New Year’s Day for post-holiday shopping

5. Australia

  • Click Frenzy (late November), an Australian online shopping event
  • Black Friday (late November)
  • The month of December, leading up to Christmas
  • Boxing Day (December 26th) for post-Christmas sales

E-marketplace vendors looking to capitalize on Amazon’s reach in these regions should meticulously plan their sales strategies, promotions, and inventory management to align with these critical trading periods. These months present a golden opportunity for businesses to maximize their revenue and cater to the increased consumer demand associated with the holiday season.

Capitalizing on the Celebration and Gift‑Giving of Eid

The two Eid holidays, Eid al-Fitr, and Eid al-Adha are cherished occasions marked by festivities, family gatherings, and the exchange of gifts. In addition to the marketing calendar in the fourth quarter, these significant cultural key events present an opportunity for businesses, including Amazon, to engage with Saudi consumers and offer tailored E-Marketplace experiences.

Eid al-Fitr, the Festival of Breaking the Fast: During Eid al-Fitr, which follows the holy month of Ramadan, Saudis engage in a flurry of shopping activity. Amazon, as a global E-Marketplace behemoth, actively participates in this festive season by offering a wide array of products at competitive prices. This includes traditional clothing, gifts, electronics, home decor, and more. The platform typically launches special Eid promotions, discounts, and deals to cater to the diverse needs of Saudi shoppers, who seek to celebrate in style.

Eid al-Adha, the Festival of Sacrifice: Eid al-Adha is another significant holiday in Saudi Arabia, marked by religious observances, communal prayers, and the sacrifice of animals. Amazon may focus on providing items related to the religious aspects of the holiday, such as prayer mats, religious books, and traditional attire. Additionally, it can offer a selection of gift options and festive decorations to help Saudi families prepare for the holiday celebrations.

Amazon’s ability to efficiently handle logistics and deliver products across Saudi Arabia ensures that consumers have access to a vast and diverse range of goods during both Eid public holidays. The convenience of Amazon’s online marketplace aligns with the modern shopping preferences of Saudis, making it a popular choice during these festive periods.

Key Statistics

Below are Amazon’s sales figures and statistics according to Statista.

  1. USA – Amazon, headquartered in the United States, achieved nearly $514 billion in global net sales revenue in 2022.
  1. UK – Amazon experienced remarkable sales growth in the United Kingdom over the past decade, elevating net sales from approximately $4 billion to almost $32 billion in 2021, before slightly decreasing to $30 billion in 2022.
  1. Europe – Amazon’s sales in Europe contribute to approximately 24% of the company’s global sales. Amazon EU reported revenue exceeding €51 billion in 2021, marking a significant increase from the previous year’s €43.8 billion.
  1. Saudi Arabia –  In 2022, Amazon’s net sales in Saudi Arabia amounted to $242.0 million. In the Saudi Arabian Electronics & Media market, holds the top position with revenue exceeding $100 million in 2022.
  1. Australia – Amazon has expanded its Australian shopping site to feature a selection of 200 million products. In terms of revenue, Amazon’s Australian advertising business exceeded $100 million last year, reflecting a 63% growth compared to 2021. Moreover, net sales from its online store surpassed the billion-dollar mark for the first time, experiencing a 46% growth for the calendar year and reaching $1.3 billion.

Amazon’s Pros and Cons

Amazon’s global reach stands as a significant advantage, providing vendors with access to a vast and diverse customer base. November and December offer lucrative opportunities, especially with events like Black Friday and Cyber Monday driving peak season sales. Cultural holidays are also capitalized on such as the two Eid’s in Saudi Arabia, driving sales at different times in the year. Amazon’s platform simplifies the selling process, managing logistics and customer service, and the company adapts its services to local preferences and regulations in various regions.

Nevertheless, Amazon’s shop online platform is highly competitive, making it challenging for vendors to differentiate themselves. The company charges fees for various services, which can impact profit margins. Managing inventory during peak periods requires careful planning and execution. Furthermore, navigating country-specific regulations and tax requirements can prove complex when expanding into international markets.


Geographic Landscape and Key Trading Periods

Founded in 2008 and headquartered in Berlin, Zalando, a prominent online fashion retailer specializing in shoes and clothing, boasts an expansive geographic presence across Europe, making it a significant player in the fashion E-Marketplace industry. Understanding its key trading periods in November and December for each country is essential for both consumers and vendors.

1. Germany

  • Black Friday (late November)
  • Cyber Monday (late November)
  • December for Christmas shopping

2. France

  • Black Friday (late November)
  • Cyber Monday (late November)
  • The festive season in December

3. United Kingdom

  • Black Friday (late November)
  • Cyber Monday (late November)
  • The lead-up to Christmas in December

4. Italy

  • Black Friday (late November)
  • Cyber Monday (late November)
  • December for holiday preparations

5. Spain

  • Black Friday (late November)
  • Cyber Monday (late November)
  • The festive season, particularly December

6. Netherlands

  • Black Friday (late November)
  • Cyber Monday (late November)
  • The holiday season in December

These key trading periods provide consumers with excellent opportunities for discounts and promotions, while vendors can strategically plan their inventory and marketing efforts to capitalize on the heightened shopping activity during November and December.

Key Statistics

According to Statista, Zalando’s revenue in Europe surpassed 10 billion euros in 2021, marking significant growth compared to the previous year when it reached 7.9 billion euros. A decade earlier, in 2011, Zalando’s revenue was at 509 million euros. Notably, the company has experienced consistent revenue growth throughout this timeframe.

While initially operating primarily in Germany, the company has expanded its presence across various European countries and globally. Despite a brief dip in net income in 2018, Zalando rebounded in the subsequent year, continuing its revenue growth trend. The platform boasts over 50 million active customers and consistently increasing website traffic.

In Germany, Zalando ranks among the most popular online stores. With the ongoing expansion of E-Marketplace across various industries and regions, including the increasing prevalence of online shopping, established online fashion retailers like Zalando hold promising potential for continued success. However, it’s worth noting that the online fashion retail space is becoming increasingly competitive, demanding continuous innovation and adaptation to maintain a competitive edge.

Zalando’s Pros and Cons

Zalando’s geographic reach offers several advantages. Firstly, its presence in multiple European countries grants vendors access to a diverse customer base. This means that businesses can effectively target consumers with a wide range of preferences and style trends, making it easier to find their niche within the market. Additionally, Zalando’s scalability across Europe presents ample opportunities for growth.

As the platform expands, it can tap into emerging markets and adapt to shifting consumer behaviors, ensuring it remains relevant and profitable. Moreover, operating in numerous countries enhances Zalando’s visibility and reputation as a trusted online fashion platform, increasing consumer trust and engagement. Lastly, Zalando’s localized approach ensures a tailored shopping experience for customers, aligning its offerings and services with local preferences.

Despite its many advantages, Zalando’s extensive geographic presence comes with its fair share of challenges. The complexity of managing operations across multiple countries can be daunting. Vendors must navigate diverse regulations, currencies, and logistical considerations, which can be administratively challenging and resource intensive. Additionally, Zalando faces stiff competition in the ever-evolving E-Marketplace landscape.

Not only does it contend with both brick-and-mortar, and online retailers, but it also competes with other E-Marketplace giants. To maintain a competitive edge, Zalando must continually innovate its strategies and offerings. Logistical hurdles, including shipping and inventory management across borders, can add complexities that may affect the speed and efficiency of deliveries, potentially impacting customer satisfaction. Lastly, Zalando’s operations across various countries expose it to currency exchange rate fluctuations, which can introduce financial instability and require careful financial planning and risk management.


Geographic Landscape and Key Trading Periods

ABOUT YOU is a well-established fashion E-Marketplace platform that has made a significant mark in the online fashion retail industry. It’s important to note that the company’s geographic footprint primarily centers on Europe, where it has gained recognition for its diverse fashion offerings and personalized E-Marketplace experiences. Below are key dates and Trading Periods in November and December.

1. Germany

  • Black Friday (late November) and Cyber Monday (late November) are significant shopping events with high sales volumes
  • The entire month of December is crucial, leading up to Christmas, when consumers shop for festive attire and gifts

2. Austria

  • Similar to Germany, Black Friday and Cyber Monday in late November drive increased sales
  • December is pivotal for holiday shopping, with the weeks before Christmas witnessing heightened activity

3. Switzerland

  • Swiss consumers also participate in Black Friday and Cyber Monday for discounted shopping
  • December is prominent for Christmas preparations and gift purchases

4. The Netherlands

  • Dutch shoppers actively engage in Black Friday (late November) and Cyber Monday
  • December is significant for holiday season shopping and festive fashion choices

5. Belgium

  • Belgium sees a surge in shopping during Black Friday (late November) and Cyber Monday
  • December is marked by holiday shopping and preparations for Christmas celebrations

6. Sweden

  • Black Friday and Cyber Monday (late November) attract Swedish shoppers
  • December is essential for Christmas shopping and festive wardrobe updates

7. Denmark

  • Danish consumers participate in Black Friday and Cyber Monday for discounts
  • December is a key month for holiday shopping, including Christmas gifts and clothing

8. Finland

  • Black Friday and Cyber Monday in late November are major shopping events in Finland
  • December is vital for Christmas shopping and winter fashion purchases

These key trading periods in November and December present opportunities for consumers to find deals and for vendors to optimize their sales strategies. It’s important for both shoppers and retailers to be aware of these dates to make the most of ABOUT YOU.

Key Statistics

About You, the fashion E-Marketplace company headquartered in Hamburg, Germany, achieved revenues exceeding 934 million euros in the first half of 2022 according to Statista. This marked a substantial increase from its 2019 revenue of 743 million euros, reaching 1.7 billion euros in the 2021 financial year.

As a significant player in the European fashion E-Marketplace sector, About You stands alongside other prominent brands like Zalando, ASOS, and Boohoo. During the first half of 2022, the company proudly counted 12.3 million active customers, a number that has steadily risen since its initial public offering in 2020. On average, shoppers using About You for their fashion purchases spent around 55 euros per order. Recent data underscores the growing popularity of the retailer, with nearly 37 million orders processed in the first half of 2022.

The soaring appeal of About You can be attributed to its commitment to offering highly personalized E-Marketplace experiences. The brand excels in curating product listings tailored to individual shopper preferences, aligning perfectly with the trend of personalized product recommendations that has captured the interest of consumers from all age groups in 2023.

ABOUT YOU’S Pros and Cons

ABOUT YOU’s geographic footprint across Europe provides access to a wide and diverse customer base. Vendors can tap into varying consumer preferences and style trends, expanding their reach. The platform tailors its offerings to match local preferences, ensuring a more personalized E-Marketplace experience for customers in different countries.

Prominent events like Black Friday and Cyber Monday drive increased sales in various European countries, offering vendors opportunities to boost revenue. December marks a peak trading period across these countries as consumers shop for holiday gifts and festive attire, further enhancing sales potential.

Managing operations in multiple countries can be administratively challenging. Vendors must navigate diverse regulations, currencies, and logistics, which may require additional resources and expertise. ABOUT YOU operates in a highly competitive industry, facing competition not only from traditional retailers but also from other E-Marketplace giants. Staying competitive demands continuous innovation and adaptation.

Cross-border shipping and inventory management can add complexities, potentially affecting the speed and efficiency of deliveries, impacting customer satisfaction. Operating in various countries exposes ABOUT YOU to currency exchange rate fluctuations, which can impact financial stability. Careful financial planning and risk management are essential.

Online Shopping Beyond November and December

Amazon, Zalando and ABOUT YOU continue to attract shoppers with post-holiday sales and allow consumers to enjoy discounts, bargains and clearance sales well into the new year.

Ecommerce Comparative Trends

Amazon, Zalando, and ABOUT YOU represent diverse approaches to generating ecommerce sales, with each carving its niche in terms of geography, market positioning, and customer engagement. These key trends underscore their adaptability and innovation in a highly competitive industry.

  1. Geographic Presence – Amazon, a global e-commerce giant, has an expansive footprint, reaching numerous countries worldwide. In contrast, Zalando primarily focuses on Europe, serving multiple European nations. Similarly, ABOUT YOU also operates mainly in Europe but has been steadily expanding its presence in several European markets.
  1. Revenue Growth – Amazon’s global reach has translated into staggering sales, surpassing billions of dollars in revenue. Zalando, with its stronghold in European fashion e-commerce, has experienced substantial sales growth, also achieving billions in revenue. ABOUT YOU, while not on the same scale as Amazon, has demonstrated impressive growth, with revenues reaching hundreds of millions of euros.
  1. Market Position – Amazon’s dominance is undisputed globally, offering an extensive array of products and services. Zalando, on the other hand, holds a prominent position in European fashion e-commerce, competing with other leading brands. ABOUT YOU is emerging as a formidable contender in the European fashion e-commerce industry.
  1. Customer Base – Amazon boasts a massive and diverse global customer base, catering to various needs and that’s how they stay ahead. Zalando attracts fashion-conscious shoppers across Europe, while ABOUT YOU targets fashion enthusiasts seeking personalized E-Marketplace experiences in Europe.
  1. Active Customers and Order Volume – Amazon has millions of active customers worldwide, resulting in extensive order volumes and online purchases. Zalando also boasts millions of active customers in Europe and handles substantial order volumes. Similarly, ABOUT YOU has garnered millions of active customers in Europe, with a growing number of orders.
  1. Personalization – Amazon utilizes advanced AI and customer data to offer personalized product recommendations. Zalando places a strong emphasis on personalized E-Marketplace experiences through tailored product listings. Notably, ABOUT YOU excels in personalization, curating its offerings based on individual shopper preferences.
  1. Key Trading Periods – Amazon capitalizes on global shopping events like Black Friday, Cyber Monday as well as the holiday shopping season to drive sales. Zalando targets key trading periods in European countries, such as Black Friday and the festive Christmas season. Similarly, ABOUT YOU leverages seasonal and promotional shopping periods in European markets to attract and retain customers.

How Can E‑ Help Your Ecommerce Business? is a valuable resource for e-marketplace vendors and businesses involved in multi-channel commerce. They are an ecommerce company with expertise spanning various sectors, including retailers (B2C), wholesalers (B2B), brands (B2B2C), and e-marketplace operators. This broad range of expertise positions as a relevant source of information for a diverse audience seeking to navigate the complex landscape of contemporary multi-channel commerce.

One of the website’s key strengths is its focus on multi-channel commerce. goes beyond simply establishing online stores; it specializes in developing and enhancing multi-channel presences, optimizing delivery systems, and streamlining supply chains to ensure a comprehensive and effective sales and marketing strategy. This focus aligns with the challenges and opportunities faced by e-marketplace vendors, making the website a valuable resource for understanding key trading periods and strategies in the industry. also tailors its guidance and solutions to different types of businesses. Whether it’s retailers looking to optimize their online presence, wholesalers transitioning to cost-effective online operations, or brands seeking to expand their market reach, the website offers relevant insights and strategies to address their unique needs.

Recognizing the importance of digital transformation in today’s business landscape, offers solutions that enable businesses to deploy cohesive platforms addressing cross-functional requirements. This emphasis on digital transformation is crucial for e-marketplace vendors aiming to stay competitive and relevant in the evolving e-commerce industry.

The website’s expertise extends to various aspects of e-commerce and multi-channel marketing, including branding, e-commerce strategies, virtual trade shows and events, customer engagement, social media management, and more. This comprehensive skill set ensures that businesses can find valuable information and guidance on a wide range of topics related to e-marketplaces.

Moreover, offers a free initial consultation and preliminary research to assess the potential size of opportunities on platforms like Amazon. This commitment to providing initial guidance free of charge can be particularly valuable for businesses looking to explore e-marketplace opportunities without a significant upfront commitment.


As we’ve established, the e-commerce landscape presents significant opportunities during key trading periods, particularly in November and December. Amazon, Zalando, and ABOUT YOU are prominent players, each with its unique strengths and regional focus. offers valuable insights and tailored solutions for businesses navigating the complexities of multi-channel commerce and digital transformation. To succeed in this competitive environment, understanding these key trading periods and leveraging the services of experts like is essential.